Benefits of Remarketing

The concept of

Remarketing

is fairly simple. Its role is to show ads to people who visited your website before. For example, let’s say you’re in the market for a new lawn mower, so you visit site x, y and z. From then on, you will be targeted by the ads of these online shops in hopes that you will return to either purchase something or spend more money. Once you have shown interest in their products, you will start to see their ads on random websites, forums and social media platforms. One of the biggest problems online shops or service providers face is

how to stay in front of their competition. 

The answer, actually the best answer, is to take advantage of

Remarketing.

Benefits of Remarketing

You can reach people when they are most likely to buy. If someone visits your site and does not bounce right away, you can most definitely guess that person will continue to search for products or pages similar to yours.  You can create different audiences, based on the visitors behavior. You can set different rules to your remarketing campaigns, so that your ads will show only to people that have viewed a certain page or product. The most basic example is the customers who add their products to cart, but never finish the checkout process. Reach them on the Google Display Network Advertising your services or products on Google Display Network may seem a bit like a shot in the dark, as you have no control on where your ads are showing. With remarketing lists, however, your customers have already educated themselves on what they want, so it’s much safer to use the Google Display Network. You can get a lot of information on your customer base, by seeing what websites they are browsing.

Interesting fact: Clients usually don’t make a purchase on their first visit to your website. In most cases, they want to educate themselves.

Let’s take buying a lawn mower as an example: John doesn’t know what lawn mower he wants, all he knows is that his front lawn needs to be cut. He may go online looking for the best and fastest ways to cut tall grass. Chances are that he will trigger some ads containing gas powered lawn mowers. He clicks on the first search result, which is called lawnmower.com. After browsing their products for 10 minutes, he realizes there are a lot of different types of gas powered lawn mowers. He leaves lawnmower.com and heads to some forums where he hopes to expand his knowledge on these products. After carefully reading multiple forum posts, he knows what lawn mower is right for his front yard. He gets back on google and searches for that exact same product he saw on lawnmower.com. However, because this site does not uses any Google Ads remarketing campaigns, another site pops up in the first search results, with the same product as lawnmower.com is selling. John doesn’t really care which site he buys it from, as long as the price is roughly  the same