Imagine accessing a website that contains little or no information about the company’s services. Surely you would quickly exit that website and look for a more reliable source of information because there is no quality content.
The importance of content in web design has become essential to online progress. As you create your website, each page’s words and media content are vital in turning visitors into potential customers or clients.
Find out why website content is important and what to consider.
Why do you need a content strategy?
Before you start creating content, you need a strategy. Not really, but you most certainly want your website to be effective. Well, it should be used as part of your overall online marketing strategy. Content in the form of articles, videos, audio content, and other resources is important for attracting, engaging, and converting website visitors.
Here are just a few ways website content can benefit your brand:
1. Provide value and establish your expertise
When you create quality content related to your service or product, you establish yourself as an authority in your field and build trust with your website audience and potential customers.
2. Create a relationship
If you only use your website to ‘sell’, you risk alienating potential customers. But by offering value through your content, you start to build a relationship with them. You’re giving them a chance to get to know you better and begin to trust your business before they sign up for the product or service you offer.
Give your audience a reason to come back to your site
People don’t have a reason to return if you never post new content or information on your website! Give them a reason to continue engaging with your business by providing valuable and relevant information consistently.
Search Engine Optimization (SEO)
Google is on your content’s side. When you have a website with content relevant to your industry, you have a better chance of being found by search engines.
Retarget
Using Google Analytics and Facebook tracking, you can serve ads to people who have interacted with your content. This way, you can build trust and familiarity, stay top of mind, and be there when they are ready to become your customers.
Check
Social Media is a fantastic way to reach your audience and a channel that every business should use. At the same time, social platforms can change the rules in the blink of an eye. Your website should be a key component of your brand and business. It’s a place you own, where you own the rules.
4. How do you make time to create content?
All too often, most people think of content creation as an extremely overwhelming task, although it shouldn’t be.
The first step is to know exactly who you’re talking to. Who is your ideal customer? Get a picture of them.
Then, find a topic that interests your audience. Plan useful and relevant articles you could write on that topic. If you don’t like writing, find an alternative, such as creating video content.
Every piece of content you create you can use as a way to promote it on social media, in your e-newsletter, and anywhere else you communicate with your audience. Use these snippets of content everywhere. Pull excerpts for status updates or as quotes to accompany Instagram images. Use the same content to create an Instagram Story.
You could also use Facebook or Google ads to drive traffic to this content to bring potential customers to your website.
Once you’ve distributed this content widely, you can develop a new topic, and so on. Eventually, your website will have a valuable library of relevant content!
5. More than just a blog
A “blog” section may be the section you start with, only it can be quite “invisible”. When you post an article on your blog, your audience might easily overlook it. And what a pity if it all goes to waste after all that time spent!
Here are some ways to group and organize the content on your website.
Create different “files”
Group all your “similar content” into one main page where your audience can find all your information on a particular topic.
For example, say you’re a chef. You can post articles about different cuisines worldwide, create videos of preparing them, post recipes, etc. The important thing is that similar topics are grouped together.
This way, you create relevant content with organized information for your audience. You can create links to these detailed guides on your homepage to highlight them, place links to them in your menu, and share the full guide on social media, in your e-newsletter, and more. Run ads to them and include a form on the page where prospects can sign up for your services.
When your content starts as an article or video on the website, it gets added to a library from which you can draw again and again for future social media posts, e-news content, or maybe even a full e-book in a day.
In short
Content can help improve your website’s performance over time. It can effectively attract your target audience to your site, engage them with your brand, and, over time, help you convert more of your traffic into customers.
Remember that Blu Desk Soft can help you update your existing website or create a custom website tailored to your requirements and needs. Contact us with confidence!