11 Basic Tips for Creating an Easy-To-Navigate Website

When it comes to websites, we tend to think exclusively about design and content, although there are a few other essential aspects to consider. Spaces, for example, provide an experience for the user just as much. And while it's evident that a cluttered and disorganized store will drive customers away, this is less apparent but just as true regarding a company's web page. Because there's nothing more frustrating than a page where you can't find what you're looking for. That's why, at bludesksoft.com, we've put together 11 tips to help you create a site that is easy and enjoyable to navigate.

1. Place the company name in a visible place

Traditionally, the page's top left-hand corner is reserved for your logo. This way, even if the customer opens several tabs at once in their browser, they'll always know they're on your company's site. You must link the logo to the home page so people can return to it with just one click.

2. Create a clear, simple navigation bar

If the titles you choose in the navigation bar are concise and to the point, the user will quickly find what he's looking for. It's best to avoid metaphors and puns here to ensure the customer understands what you're offering.

3. Create an intuitive site map

The layout of your site will give it a clear structure and guide customers through all the content. The site map is the equivalent of a book's table of contents: it's there to direct your customers better and enable them to read the segment that interests them most.

4. Format your content for easy reading

Don't forget to air out your text to make it pleasant to read. Don't use overly extravagant typefaces. They make it difficult to read and tire quickly. Otherwise, your potential customer will likely leave the site before discovering what you offer. A site's beauty shouldn't stand in the way of its usefulness, and vice versa.

5. Place images thoughtfully

Photos shouldn't be placed on your page as decoration. Their purpose is to give the surfer as much information as the text. So try to avoid redundancy and use images to complete what is not said in the written word.

6. Don't forget to include a search tool

Whether it's a small or large site, this tool could save your customers a lot of time. You aim to inform them about your products or services, but some users know precisely what they want. And if they can't easily find it with you, they'll go elsewhere.