Regardless of the profile of the people to whom you supply or sell products or services, there is a good chance that your potential customers are searching for companies like yours on Google every day.
With or without a website, there are several ways you can get your business listed on the first page of Google and gain visibility to grow your business.
Google’s First Page: 3 Core Advantages!
Every day, 14 billion searches are made on Google worldwide. Behind each query, need, or question, a desire takes shape, and a project is brought to life.
So many opportunities for businesses to sell!
Let’s start with a win!
Consumers who make a query on Google are truly intentional and ready to take action! They are looking for something, and above all, they know they can find it online quickly and with minimal effort.
At a time when your customers are increasingly curious, volatile, demanding, and impatient, working on your SEO is the key to connecting with them and supporting them at every stage of their purchasing journey.
Here’s another win
The first page of search results alone accounts for a click-through rate of over 91%! Then, sadly, you practically cease to exist. On the second page of search results, only 0.78% of Google users click on a website link.
To generate traffic to your website and attract potential customers, you should therefore aim for these top spots. But to achieve this, your website will have to “appeal” to Google, which will only present users with results that are relevant and deemed to be of high quality according to its criteria.
Let’s add another win to the list
Google is the most widely used search engine globally. It is the leader in search engines! That’s why it is impossible to ignore it if you want to be visible.
Whether you’re looking for information about a professional or a company, a product description, an article, or a service to buy, or watching a tutorial, all these searches are usually done on Google. Being present on Google is therefore essential for businesses.
How to appear on the first page?
There are several ways to list your business on Google. The ideal approach is to combine paid solutions, which ensure immediate visibility, with free solutions to occupy several strategic locations.
Paid solutions
Purchase Google Ads
Sponsored ads are displayed on search results pages for specific terms. This paid search engine advertising (SEA) is based on purchasing keywords from Google’s advertising network, known as Google Ads. Your advertising campaign consists of paying Google to display your commercial ads on the first page when internet users search for the keywords you have selected.
Sponsor your products on Google Shopping
Google Shopping ads enable e-merchants to promote their products and reach hundreds of millions of internet users who conduct purchase-related searches on Google daily. To publish your offers, start by creating a Google Merchant Center account and importing your products.
Sell on a marketplace
For a subscription fee, service charges, and/or commissions, you can quickly boost your product and service sales thanks to their reputation. Amazon, CDiscount, Etsy… Many platforms can list your products and boost your sales, but it’s essential to make the right choice when selling on a marketplace.
Free solutions
Register your business on Google My Business
GMB is the essential tool for gaining visibility at no cost on Google Maps and in all local searches (in your city). Google My Business enables you to create a comprehensive and detailed listing for your business, eliminating the need for a website. You will gain visibility among consultants searching for “activity”/“location,” while promoting your offers, services, products, events, and more.
List yourself in a professional directory
Register your business in general directories, such as the Yellow Pages, or industry-specific directories. The goal is to increase your points of contact with potential customers!
Make yourself visible on local websites
You can contact influential websites in your city or region (town hall, tourist office, chamber of commerce, etc.) to request a listing. Many websites have been developed since the health crisis to promote local businesses.
Create a listing on review sites
Depending on your business, there are several options to choose from, including Truspilot, TripAdvisor, Booking.com, Yelp, and Foursquare. Review sites are consulted by your future customers every day. Your e-reputation reassures them and encourages them to contact you.
Post videos on YouTube
YouTube has been owned by Google since 2006, and in 2025, video is the most popular format among internet users. Tutorials, demonstrations, virtual tours, information sharing… Giving your business visibility on YouTube can help you rank higher on the world’s leading search engine.
Create pins and boards on Pinterest
This social network allows you to publish photos, videos, text, or links (pins) on a professional page that you organize into boards. Like Instagram, Pinterest is based on visual sharing. However, since each pin has a link that redirects to a website (or blog), it presents an excellent opportunity for SEO. These “pinned” posts frequently appear on the first page of Google. Beauty, health, DIY, decoration, construction, crafts, tourism, services… more and more companies seeking visibility are investing in Pinterest!
Work on your website’s SEO content
There’s no chance of appearing on the first page of Google without SEO (Search Engine Optimization). This acronym represents all the natural (free) SEO techniques that allow a website to be placed in Google search results. For you, this will involve publishing articles, texts, photos, and videos on your website using keywords searched for by internet users, while taking into account the competition and search volumes for these keywords. Several tools can help you, including Google’s keyword planner, platforms such as SemRush, Keyword Tool, or Ubersuggest.
How can you create a website that Google likes?
To rank well on Google, there are three main criteria to prioritize:
- Authority: Are people talking about you on the internet?
- Consistency of your content: Is it consistent with what users are looking for, and above all, is it of good quality?
- Technical optimization: Is your website sufficiently user-friendly and fast?
Think about your website’s architecture
Users should be able to navigate easily through the categories and pages of your website. Focus on ease and simplicity: a navigation menu, a home page, categories, and subcategories.
Pay attention to the structure of the content
Each page must be relevant and focus on only one keyword. Structure your texts, vary the vocabulary used, create unique content enriched with photos or videos, and above all, link the pages of your site to each other using links such as “click here” or “learn more.”
Check the technical aspects
Your website must be fast (load in less than 2 seconds), mobile-friendly, secure (an https domain name), and have a SiteMap (a map that allows Google to read it quickly).
Build awareness of your website
Google analyzes the quality and number of links pointing to your website. This allows it to assess the level of credibility of your website in your area of expertise.
In other words, which websites talk about you? Who mentions you? To obtain these valuable “backlinks” (links), you can, for example, approach non-competing websites to create partnerships or offer some of your publications to blogs that deal with the same topics as you. However, don’t forget that the higher the quality of your content, the more likely it will be cited by others.
Create your SEO machine
Google particularly likes fresh information. Write news articles for your site, articles about your expertise, talk about your events, give advice on your products/services, or why not write an FAQ?
Users often ask Google questions, so it makes sense for a company to provide concrete answers to the problems their customers may encounter:
- How do I…?
- 10 tips for…
- What are the solutions when… ?
What’s more, with the advent of voice search on the Internet, queries are becoming increasingly specific and conversational.
Finally, don’t forget to write attractive meta descriptions; these are what appear in search results and are your secret weapon for capturing the attention and interest of Internet users.
The ultimate goal for your business: generate clicks that will lead to sales!
At BluDeskSoft, we help you list your business on Google and optimize your online presence through customized, efficient, and sustainable solutions.